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MPACT Speaker Series
November 29, 2018 @ 6:30 pm - 9:00 pm
Please join us at Grand Stafford Theater on Thursday November 29th as our friends from the Center for Executive Development (CED) at the Mays Business School are launching the eighth session of the MPACT Speaker Series. Through this lecture series on Leadership and Entrepreneurship, their purpose is to provide leaders, entrepreneurs, and members of the Brazos Valley with inspiration and ideas to positively transform their professional lives.
This eighth MPACT event, entitled “The Calm Before the Crisis”, will be an interactive workshop to prepare leaders for crisis communications.
For more than 20 years, Jackson Spalding, a national full-service marketing communications agency, has helped clients prepare for and react to crisis. This session will explore practical steps to communicating when it matters most. Jackson Spalding partner Joanna Singleton and senior strategic counsel Becky Powell-Schwartz will share what they see in their industry, so you can start to prepare for a crisis. The agenda includes defining a crisis, exploring the crisis mindset and the steps in responding to a crisis. Brands have worked too hard to build their reputation, only to be unprepared for a crisis that will damage their reputation. The Calm Before the Crisis will provide clear action steps to make sure you and your company are prepared.
Door opens at 6.30pm. Admission is free but RSVP is required.